Oyez! – Brand Identity
The main goal of this rebranding is to make Oyez! more attractive remaining faithful to its founding values.
The primitive traits of the letters refer to the concept of tribe conceived as a team that works together to achieve the common goal. The concept of unity is expressed with a link between the last two letters visually represented by a single line that unites them.
Another feature that I wanted to be evident from the logo is dynamism, a team always on the move ready for changes.
The characterizing element of the logo is used on social media in three different variations for as many types of posts.
The combinations with the four corporate colors allow to create a colorful, coherent and identifying feed.
Le copertine delle playlist istituzionali sono state ricavate con dei dettagli del logo, manenendo le forme e i colori.
