Gitti – Packaging proposals (unused)

gitti is a Berlin based brand whose mission is to make beauty conscious, sustainable and more inclusive.

The goal of the project was to create a brand new product for the newborn skincare range by Gitti keeping the allure of the brand image but differentiating it from the existing products. The whole communication of the product should have a scientific/educational approach and enlighten the product benefits.

Along with the packaging, I designed the Newsletter for the launch of the new product.

An alternative design I made as a second proposal:

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