Beauty Soup – Visual Identity
Beauty Soup is a genderless community aimed at all skincare enthusiasts and creatives in the makeup industry. With a friendly but instructive tone of voice, the team is committed to spreading messages of gender equality, beauty tips & good vibes.
The logo is colorful and intuitive and is based on the 3 main colors of the visual identity: blue, red and yellow.
In addition to the logo, for Beauty Soup I create pop illustrations on a daily basis to suggest new sustainable products, enhance the most beautiful makeup shared on the web and introduce inspiring people.
